Adam’s studies were in human geography. Between 2003 and 2016, Adam taught tourism management in the School of Management at Victoria University of Wellington in New Zealand. He regularly taught a first-year course as well as upper-year courses that addressed tourist behaviour, recent advances in tourism scholarship, and qualitative research methods. He served as director of the undergraduate degree programme in tourism management (2008 to 2013) and as deputy head of the School of Management (2013 to 2016). His scholarly interests include cruise tourism, tourism marketing, retailing activities connected with tourism, and tourists’ complaints. Past research has also examined management practices at the Niagara Parks Commission. Adam is currently undertaking work that investigates the use of fine-print terms and conditions in the tourism industry. His research has been published in scholarly journals such as Annals of Tourism Research, Tourism Analysis, International Journal of Tourism Research, Journal of Vacation Marketing, Tourism Geographies, and Current Issues in Tourism. During his time in New Zealand, Adam collaborated with Tourism Industry Aotearoa (New Zealand’s tourism industry association) and the Department of Conservation.