Dr. Agnes Nowaczek

Dr. Agnes Nowaczek is a Professor at Niagara College, School of Hospitality, Tourism and Sport, in Niagara-on-the-Lake, Ontario, Canada.

Dr. Agnes Nowaczek is a Professor at the School of Hospitality, Tourism and Sport at Niagara College, Canada. Outside of academia, Dr. Nowaczek is an Ecotourism Consultant and TICO Certified Travel Counsellor, aiming to create deeper connections between travelers and nature. She has completed projects in Poland, Peru, Costa Rica and North America, all centered around Sustainable Tourism, and Ecotourism in particular. Her professional and academic interests focus on visitor behaviour and management, experiential education and transformational visitor experiences, codes of conduct, ecotourism ethics, policy planning, program design and evaluation. Dr. Nowaczek is currently pursuing several projects related to her earlier work on experiential education for students, as well as new projects examining the authenticity of ecotourism activities and building regional identity and resilience through Culinary Tourism. To support her colleagues, Dr. Nowaczek serves as the reviewer of peer-reviewed journals and books, and as the Associate Editor for the Journal of Ecotourism.


  • Doctor of Philosophy: Recreation and Leisure Studies, University of Waterloo, Waterloo, ON, CA
  • Master of Arts: Planning, University of Waterloo, Waterloo, ON, CA
  • Bachelor of Arts (First-Class Honours): Recreation and Leisure Studies, Brock University, St. Catharines, ON, CA
  • 2-Year Honours Diploma: Recreation and Leisure Services, Centennial College, Toronto, ON, CA

Scholarly Interests

  • Ecotourism program planning and evaluation
  • Ecotourism/Tourism ethics and effectiveness of codes of ethics
  • Eco-Spirituality, the Biophilia hypothesis and transformative tourism
  • Experiential education and children’s unstructured play in the outdoors
  • User attitudes, values, beliefs, motivations, and predispositions
  • Measurement of various psychographic constructs; i.e., scale development
  • Conceptualization and deconstruction of travel in cross-cultural contexts
  • Ecotourism development in developing countries
  • Visitor management in parks and protected areas