Dr. Heather Clark

Dr. Clark’s interest for tourism related research developed early in her career as an undergraduate at Brock University, St. Catharines.

Tourism research activities continued through employment with local and provincial government organizations as well as academia. Her passion for research and the critical investigation of hospitality and tourism issues is practiced through teaching research methods courses to future management professionals in the Bachelor of Business Administration (Hospitality).


  • Brock University
  • University of Waterloo
  • University of New South Wales, Australia

Scholarly Interests

Consumer Behaviour (attitudes, motivation, decision making), traveler behavior, marketing and communication, events and tourism research issues