Marketing students place second in provincial competition

Shown above: Many students from NC’s Marketing and Business Administration programs came back winners from the 2011 Ontario Colleges’ Marketing Competition. Front row: Brenda Hyde, Marnie Jeremiah, Cassidy Fenton, Becca Stewart, and Alyssa Roberts. Middle row: Craig Gilbert, Suzanne Repei, Steve Hudson, Kory Lippert, and Andrew Madill. Back Row: Malcolm Howe (professor), Vivian Kinnaird (dean School of Business & Hospitality), Derek Spence (professor), Jim Butko (chair, School of Business), Stefi Schoch, Jon Sica, Beth Pett (coordinator Business Administration Marketing program), Terri Champion (coordinator Sales & Marketing program), Graham Davidson, Josh MacDonnell, Rob Paulin, Rob Shepherd (coordinator Business Admininistration Operations Management program), and Dave Pastirik (professor, International Business).

Marketing students at Niagara College showed why they’re best prepared for the world of business with a strong showing at the 2011 Ontario Colleges’ Marketing Competition.

Fourteen students from the college’s two-year Sales and Marketing and three-year Business Administration – Marketing programs competed at the annual competition, which took place November 26-27 at Humber College in Toronto. Niagara’s students performed at a very high level, with two first-place finishes, two second-place finishes, a third and a fourth, which earned them a second place overall title.

Sales and Marketing students Graham Davidson and Rob Paulin, both of St. Catharines, won first place in the Retail Case category, in which they presented an analysis of a retail business case study. Contestants are presented the scenario with no prior knowledge and have 30 minutes to prepare a 15-minute presentation to deliver before a panel of judges. Davidson, along with fellow Sales and Marketing student Jessica Hore, from Grimsby, also won first place for the International Marketing Communications Case category.

Other Niagara College winners include:

• Second place in Entrepreneurship Case, won by Kory Lippert (Walkerton, Ont.), Business Administration – Marketing and Rob Paulin – Sales and Marketing;

• Second place in International Marketing Case, won by Stefi Schoch (international student from Germany), Sales and Marketing, and Jon Sica (Mississauga), Business Administration – Marketing;

• Third place in Quiz Bowl, won by Brenda Hyde, Business Administration – Marketing;  and

• Fourth place in Job Interview, won by Caitlin Franck (Ridgeway), Business Administration – Marketing.

“The Ontario Colleges’ Marketing Competition is a fabulous event that brings together the best and the brightest marketing students from all across the province,” said Terri Champion, Niagara College marketing professor and team coach for the competition. “Niagara College students continue to shine at this annual competition, and their success reflects the emphasis that is placed on analytical and presentation skills in our programs. We are also very lucky to have a strong roster of faculty who act as coaches and mentors to our team, bringing passion and enthusiasm to this very rewarding event.”

Niagara College has been an active participant in the competition since 2001. This is the fourth time Niagara has finished second overall. More than 250 students from across Ontario take part in the competition, coached by more than 50 faculty members from participating colleges.

The 2011 Niagara College student team that competed in this year’s Ontario Colleges Marketing Competition was Brenda Hyde, Cassidy Fenton (St. Catharines), Caitlin Franck, Craig Gilbert (Welland), Jessica Hore, Marnie Jeremiah (Dundas), Kory Lippert, Josh MacDonnell (St. Catharines), Andrew Madill (Fonthill), Rob Paulin, Suzanne Repei (Hamilton), Stefi Schoch, Jobn Sica, Graham Davidson and Rebecca Stewart (Niagara Falls).

Niagara’s faculty coaches for 2011 were Terri Champion, Malcolm Howe, Justin Larsen, Dave Pastirik, Beth Pett, Rob Shepherd and Derek Spence, all from NC’s School of Business and Entrepreneurship.

Share this article