The Heat tunes in to community giving


Shown above: Linda Parker, Hope Centre volunteer, cuts a slice of cake with 90.1 FM program director Tommy West to kick off the station’s 2011 Rock Around the Clock event. 
Students at CRNC 90.1 FM The Heat know what a difference a day can make.

Their 24-hour radiothon, Rock Around the Clock, raised about $900 for the Hope Centre – as well as boxes of food and toy donations.

The annual event was established by the radio station in 2007 as an opportunity to give back to those in need in the community. Now in its fifth year, Rock Around the Clock was the biggest to date. The station featured a live 24-hour broadcast from the Welland Campus where students collected cash, food and toys for the Welland-based charity, as well as weekly live broadcasts for a month leading up to the event.

“I’m very tired but it was well worth it,” said the station’s program director Tommy West, as the event wrapped up on Dec. 9.

West, who is in his third year of the college’s Broadcasting: Radio, Television and Film program, said Rock Around the Clock was a great time for students to get together, have fun and raise donations for a worthy cause.

“Everyone really helped out, no matter what they did, whether setting up or tearing down, or bugging people to donate, they all did a great job,” he said.

The highlight, for West, was watching their efforts pay off.

“The best part for me was seeing Jackie Marr, development officer for the Hope’s Centre, and her reaction to the amount of money we raised in such a short time,” he said. “It was great to see her so happy about what we did for them and to know that it’s going to a great cause.”

Marr, development officer at the Hope Centre, said she was grateful for the students’ efforts. She noted that the event came at a good time this year, when there is a greater need than ever, with an increasing number people using the centre’s services such as the food bank and weekday lunches.

“It is so nice to see students involved in community projects,” she said. “We know that, more than likely, when they graduate they will continue to be involved in their community.”

Linda Parker, a volunteer from the Hope Centre who attended the event launch, also applauded the students’ efforts. She  said she knows first-hand what a vital role the Hope Centre plays in the community.

“It’s helped me and my family out a lot when I needed it -especially the Hope Centre’s adult literacy program,” she said. “They brought my self esteem back up. If that place wasn’t there, I don’t know where I would have gone or what I would have done.”

CRNC 90.1 FM The Heat is broadcast to North Welland and Pelham and, in 2012, will be available in the area surrounding the Niagara-on-the-Lake campus. It is also heard by listeners around the world via 24-7 online streaming available at

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