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Showing details for OEVT1326 P in the 2017 Fall term.

Winery Retail Sales

Course Code: OEVT1326P
Credits: 3

In this course you will learn general principles of winery retail sales and their applications. Emphasis is on customer service as influenced by store layout, shelf management, merchandising, point of sale, and accessory sales. You will develop strategies to increase margins, to improve sales conversion ratios, and to tighten 'bottom line' management, while ensuring the excellence of a customer's experience.



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