Class project turns into job for BABH grad


Sarah Lawrence graduates from the BABH program on June 18 after beginning her tourism and marketing job at the Outlet Collection at Niagara.

A class project proved to be much more for 23-year-old Sarah Lawrence.

For the Niagara Falls resident, who graduated from the College’s Bachelor of Applied Business and Hospitality program on June 18, it opened the door to a job she is passionate about.

Just two days after writing her final exam, Lawrence began working as tourism and marketing intern at the Outlet Collection at Niagara in Niagara-on-the-Lake – located just steps away from the College’s NOTL Campus.

Lawrence was introduced to her job through a class research project she was working on during her final year of the program. She had been tracking tourism numbers at the Outlet Collection at Niagara, researching where tourists were coming from and analyzing the data against weather, events, and road closures, to see what patterns existed.

“When I found out the mall was hiring for this position I knew it was something I would love,” she said.

In her new role, Lawrence assists the tourism/marketing manager with daily activities and is learning the dynamics of executing a targeted, cost efficient annual marketing plan. She provides insight and assists in with advertising flights, special events and promotions, public relations, social media content development, results tracking and consumer research for the centre. She also researches media, tourism, promotional and customer engagement trends.

Before arriving at Niagara College, Lawrence completed two years of the Business Administration program at Brock University. Her passion for working in the hospitality industry brought her to Niagara College.

 “I love being in the hospitality and tourism industry. I love Niagara Falls and knew that that’s where I wanted to live and work,” she said. “I always thought I was going to work in restaurants after graduation, but with the help of my co-op experience I decided there may be something else within the tourism industry that I would enjoy more.”

During her time at the College, Lawrence joined and became a member of the Professional Convention Management Association (PCMA) which opened the door for an opportunity to travel to Boston in January 2014 for its Convening Leaders Convention.

She said she enjoyed her time in the program and valued the knowledge and experience she gained.

“Everything we learned in our program was so relevant; especially being in Niagara Falls which is a tourism-driven city. Our teachers are industry professionals, who have practical experience and know this industry and the demands within it,” she said. “They gave us the knowledge and critical thinking that is so necessary for working within this industry.

As a NC student, Lawrence earned honour roll four times and the president’s honour roll twice. She graduated with a Niagara Scholar Award on her convocation day.

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